Instructional Video Service - IST 613 Draft Rubric - John Park

Indicators	Beginning	Developing	Exemplary	Data Source
Increase in digital literacy (current usage statistics are used as a baseline)	Less than 20% of patrons can operate e-book readers with the library website	20% of patrons can operate e-book readers with the library website	80% of patrons can operate e-book readers with the library website	Survey, Librarian observation
User Satisfaction	Less than 10% of patrons find the service helpful	10% of patrons find the service helpful	60% of patrons find the service helpful	Survey, Librarian observation
E-books borrowed (current usage statistics are used as a baseline)	Less than 10% increase in borrowed e-books	Increase of 10% in borrowed e-books	Increase of 30% in borrowed e-books	Survey, Circulation statistics
New e-books requested (current usage statistics are used as a baseline)Survey, Circulation statistics	Less than 5% increase in request for e-books by email and in-person suggestions	Increase of 5% in request for e-books by email and in-person suggestions	Increase of 25% in request for e-books by email and in-person suggestions	Survey, Librarian observation
Quality of patron interaction	Less than 5% increase in suggestions for the service by email and in-person	Increase of 5% in suggestions for the service by email and in-person	Increase of 20% in suggestions for the service by email and in-person	Survey, User feedback
Instructional Video/Library website usage Increase in new patrons (Current usage statistics are used as a baseline)	Less than 1,000 total video views and less than 5% increase in unique visitors to library website Less than 5% increase in non-users applying for library membership	At least 1,000 total video views and an increase of 5% in unique visitors to library website Increase of 5% in non-users applying for library membership	At least 10,000 total video views and an increase of 15% in unique visitors to library website Increase of 20% in non-users applying for library membership	Website page counter, YouTube statistics Survey, Library records