Library Twitter Feed - IST 613 Draft Rubric - Cliff Snellgrove

	Beginning	Developing	Exemplary	Source
Number of followers	People do not know it’s up yet:  few followers; numbers do not change.	As words gets around, an increase in followers is seen:  followers are added every day: > 100	Users frequently go to the Twitter site to keep up with news and events: > 300	Twitter (stats)
Number of Tweets	One tweet per day or few days to begin; library is still deciding the exact content to post	One tweet per day; library begins to post  certain information or events regularly	More than one tweet per day;	Twitter (stats)
Number of #hashtags about the library	Minimal to zero hashtags directly related to the library	More hashtags (1 or 2 during events or annoucnements) relevant to events and information specific to the library emerge as followers and tweets increase proportionally	More than 5 during events.  Stats show increase in usage of specific hashtag.	Hashtag.org (stats)
User satisfaction	Unknown or neutral	More students begin to see how useful Twitter is in the library	Satisfaction with posts and being able to keep up with events and annoucements	Focus groups Formal survey
Library attendance	Attendance to events/foot traffic does not change	As more people follow Twitter and receive event tweets and other information, general numbers increase 10-15%	With a large number of Twitter followers, numbers increase more than 15%	Attendance numbers