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Instructional Video Service - IST 613 Draft Rubric - John Park

 Indicators Beginning Developing Exemplary Data Source
Increase in digital literacy (current usage statistics are used as a baseline) Less than 20% of patrons can operate e-book readers with the library website 20% of patrons can operate e-book readers with the library website 80% of patrons can operate e-book readers with the library website Survey, Librarian observation
 
User Satisfaction Less than 10% of patrons find the service helpful 10% of patrons find the service helpful 60% of patrons find the service helpful Survey, Librarian observation
 
E-books borrowed (current usage statistics are used as a baseline) Less than 10% increase in borrowed e-books Increase of 10% in borrowed e-books Increase of 30% in borrowed e-books Survey, Circulation statistics 
New e-books requested (current usage statistics are used as a baseline)Survey, Circulation statistics Less than 5% increase in request for e-books by email and in-person suggestions Increase of 5% in request for e-books by email and in-person suggestions Increase of 25% in request for e-books by email and in-person suggestions  Survey, Librarian observation
Quality of patron interaction Less than 5% increase in suggestions for the service by email and in-person Increase of 5% in suggestions for the service by email and in-person Increase of 20% in suggestions for the service by email and in-person
 
Survey, User feedback
Instructional Video/Library website usage






Increase in new patrons (Current usage statistics are used as a baseline)
Less than 1,000 total video views and less than 5% increase in unique visitors to library website


Less than 5% increase in non-users applying for library membership
At least 1,000 total video views and an increase of 5% in unique visitors to library website




Increase of 5% in non-users applying for library membership
At least 10,000 total video views and an increase of 15% in unique visitors to library website


Increase of 20% in non-users applying for library membership
Website page counter, YouTube statistics





Survey, Library records