Beginning | Developing | Exemplary | Source | |
---|---|---|---|---|
Number of followers | People do not know it’s up yet: few followers; numbers do not change. |
As words gets around, an increase in followers is seen: followers are added every day: > 100 |
Users frequently go to the Twitter site to keep up with news and events: > 300 | Twitter (stats) |
Number of Tweets | One tweet per day or few days to begin; library is still deciding the exact content to post | One tweet per day; library begins to post certain information or events regularly | More than one tweet per day; | Twitter (stats) |
Number of #hashtags about the library | Minimal to zero hashtags directly related to the library | More hashtags (1 or 2 during events or annoucnements) relevant to events and information specific to the library emerge as followers and tweets increase proportionally | More than 5 during events. Stats show increase in usage of specific hashtag. | Hashtag.org (stats) |
User satisfaction | Unknown or neutral |
More students begin to see how useful Twitter is in the library |
Satisfaction with posts and being able to keep up with events and annoucements |
Focus groups Formal survey |
Library attendance | Attendance to events/foot traffic does not change | As more people follow Twitter and receive event tweets and other information, general numbers increase 10-15% | With a large number of Twitter followers, numbers increase more than 15% | Attendance numbers |