Mobile App - IST 613 Draft Rubric - Catherine Medeot

Less than 1% of the target audience will download and use the mobile app

10% of the target audience will download and use the mobile app

25% of the target audience will download and use the mobile app

Mobile app administrative site

There is little to no increase in the number of texts to the Library.

There is a 10% increase in the number of texts to the Library.

There is a 25% increase in the number of texts to the Library.

LibAnswers usage statistics

Users do not yet acknowledge that the mobile app gives them access to online resources regardless of broadband/wireless access

Users acknowledge that they are able to access online resources via a mobile device

Users acknowledge that the mobile app allows them to access online resources especially when they do not have broadband/wireless connectivity

Surveys, focus groups, text a librarian transcripts, Twitter 

There is little to no increase in the number of people who attend library events

There is a 10% increase in the number of people who attend library events

There is a 25% increase in the number of people who attend Library events

Attendance count, event sign-ups, programs handed out, event recordings